Month: March 2014

I am only going to ask the question:

How are things going to change for future generations if media (as well as the older generations) still uses females as props when illustrating the (construction) industry? Example: A crew arrives at an office and ask a partner, a male and suited partner, to pretend to be discussing a project with “someone” for the camera… One may assume that survival instinct and the need to avoid looking foolish and falling into clichés,  one would choose a member of their own team to have a conversation with … about an actual project they know and understand.